Plus Size Modeling Industry in Nigeria; Jennifer, Sarah and Sabina Speaks

The modern fashion show dates back to the 1860s, when pioneering English fashion designer Charles Frederick Worth used live models instead of mannequins to present his creations in Paris. By the turn of the century, events known as “fashion parades” had started to spread to London and New York. These shows were small, mostly private events for buyers. Photography was often banned, for fear that the designs would be copied.

That all changed after World War II, when fashion houses opened their doors to larger audiences and began to seek publicity.

Yves Saint Laurent in 1998 set a runway show in a sold-out stadium, one hour before the soccer World Cup final between France and Brazil. It involved 300 models, 900 backstage hands and 4,000 stadium staff, and was televised to about 1.7 billion people. In all of these, they weren't space for Plus-size Models, however plus size modeling emerged in 1970's but largely unpopular compared to the Tall Size 6 Models that were and are still mainstream globally.

Plus size models were first represented by model agencies in the 1970s. Prior to this, models freelanced directly with retailers, designers and magazines. Former plus-size model Mary Duffy owned Big Beauties Little Women, the first agency specializing in plus-size and petite models in 1977. We took out time to Interview few Nigerian Models leading the Plus Size Fashion Space in the Country.

Opinion of Plus Size Models and Its Industry by Jenifer

Jennifer Enujiugha is standing tall at 6'1" with a size 20 physique. She is a renowned Plus-Size Model/Influencer in Nigeria and the Executive Producer of a Lagos Plus Size Fashion Show tagged Plus Uncensored Fashion Show #PUFS, She is dedicated to amplifying diverse voices in the industry.

Internationally, I've witnessed a remarkable evolution in the industry. Initially overlooked, plus-size fashion is now gaining recognition and acceptance. However, in Nigeria, we still grapple with limited opportunities for plus-size models and inadequate inclusivity from brands.

Within the plus-size modeling/fashion realm, my mission has been to dismantle stereotypes and foster body positivity. Serving as a plus-size influencer and the creator of Plus Uncensored Fashion Show, I've tirelessly showcased that beauty transcends size, advocating for confidence in any ensemble

To foster the expansion of the plus-size fashion/modeling domain, it's imperative to persist in challenging societal norms and enhancing inclusivity across all facets, from casting to marketing strategies. Additionally, there's a pressing need for increased resources and support for organizations fostering talent and diversity within the industry.

Overview of the Plus Size Modeling Industry by Bina

Sizes differs by brands or countries but Plus Size currently are body sizes; beginning from bust 42, waist 34, hip 42 either size 12 and above.

In the past, lets say 20yrs back in Nigeria, bust size "42" is considered obese according to the fashion standards and frowned at. No acceptance for curvy, thick, chubby models back then; as it was considered obese for one to be that fleshy.

In recent years, plus sizes have pursued vindication and shown that those narratives were much biased, judgmental and on the bright side Plus Size are persuasive tool for brand sales.

Bina is Plus Size Model in Lagos Nigeria and also a Psychologist. She model parts, lingerie, and hair majorly, done a few full clothing modelling.

She grooms upcoming models, also create a safe space using social media as a tool to promote body positivity, self awareness, self love, boost Plus Size Confidence and improve mental health balancing and stability.

Talking about the role of Plus Size in the Fashion Industry, Plus Size Models have influenced the fashion world to create or make fashionable outfits for people with wider range of body sizes.

Plus Size Modeling has led to the development of classy, stylish, fancy or trendy options for people of all sizes, challenging the notion that only certain body types can be fashionable or should be desired.

Plus Sizes in the fashion industry also help body positivity movement, boost self confidence of other Plus Sizes, promotes acceptance of diverse body types, and a driving demand for inclusive fashion.

Insight Into the Future of the Plus Size Modeling Industry by Sarah

Sarah Day is a Plus-Size Model/Fashion Influencer, Actor, Presenter, Content creator, and an Entrepreneur. She has been in the fashion industry for over 6 years. Size: 14/16. Height 5’7.  She was crowned MISS CURVY GLOBAL in 2021 (A Pageant for Plus Size Models) and ever since then, She has been promoting the Plus Size Community with Outfit Inspirations, Building confidence, and participating in Fashion events like GTCO FASHION WEEKEND, ARISE FASHION WEEK etc.

In the next five years, I envision a continued expansion of the plus-size fashion and modeling industry. We'll see an increase in representation not just in fashion shows and magazines, but in leadership roles within the industry—designers, CEOs, and decision-makers who can directly influence and shape the future of fashion.

Moreover, I believe technology will play a crucial role in customizing fashion experiences for plus-size consumers, ensuring that everyone can find their perfect fit and style effortlessly.

Looking back, the plus-size fashion and modeling industry has seen a profound transformation. It used to be a niche, often overlooked segment with limited options and visibility. But today, we're witnessing a beautiful evolution towards inclusivity and diversity.

Brands are not only expanding their size ranges but are also celebrating bodies of all shapes and sizes in their campaigns. This shift towards embracing every body type has not only changed the fashion landscape but has also empowered more people to feel confident and represented.

Recommendations by Sarah

As a plus-size model who has experienced both the challenges and triumphs within the industry, These key recommendations will foster growth in the plus-size fashion and modeling sector

• To normalize body diversity, it's crucial for media outlets, brands, and fashion shows to consistently feature plus-size individuals.
• Designers and fashion houses should be encouraged to create collections that not only include plus-size options but are also specifically tailored to meet the unique needs and preferences of plus-size consumers. This includes paying attention to fit, comfort, and style trends.
• Marketing campaigns should focus on empowerment and positive body image. Campaigns that celebrate diversity and the beauty of all body types can help reduce stigma and boost consumer confidence.
• Brands should partner with plus-size influencers who genuinely represent and understand the community. These collaborations can help brands gain credibility and authentic insight into the plus-size market, ensuring that their products resonate well with their intended audience.
• Offering courses and training for aspiring plus-size models and designers can help equip them with the necessary skills and knowledge to succeed in the industry.
• Brands should establish strong feedback mechanisms to listen to the needs and desires of plus-size consumers

Follow Our Guest on Instagram:

1. Jeniffer on IG: @JenyZest
2. Sabina on IG: @iam_breemay
3. Sarah Day on IG: @sarahday29

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